The goal was to obtain quantitative data through user interviews and deliver research reports with compelling observations, insights and recommendations which would aid the Bajaj team in taking key design decisions for the platform.

I was responsible for facilitating 30+ user interviews, assimilating relevant notes, and delivering 4 comprehensive research reports with 100+ data-driven observations, insights and recommendations. During the project, my team members and I overcame challenges of being in unfamiliar territory with UX research, tight deadlines, unexpected language barriers with users, connectivity issues, and were able to achieve remarkable growth through a steep learning curve and quick pace, all while setting new benchmarks in our project deliverables.